A study by United Dominion Realty (UDR) found that 60% of renters search the Web specifically for apartments with green features and that 68% would renew their lease if they were living in a community that implemented green practices. Residents are becoming more aware of their environmental impact and have begun to demand a green lifestyle.
Investing in energy and water efficiency reduces operating costs for residents, increases net operating income through common area savings, and allows owners and operators to leverage those reductions to offer marketable green apartment communities.
JDM works with the multifamily industry to develop portfolio-wide sustainability strategies that include community benchmarking, policy development, identification of no- and low-cost improvements, resident and staff training, green building certifications, and marketing strategies that support a company’s commitment to environmental sustainability.
