Hospitality asset owners and managers have a unique opportunity to increase market share and revenue by aligning their corporate vision with their customers’ emerging environmental awareness. According to a report published by the Green Hotels Association, “companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth, and 17 percent higher operating income growth than companies with poor environmental track records.”
Although reducing energy and water consumption directly impacts the bottom line, resource conservation efforts in hospitality assets must strike a balance with guest comfort and satisfaction. JDM provides sustainability solutions that maintain this balance, including energy and water benchmarking, policy development, standard operating procedures, prioritization of capital improvements, and marketing materials and outreach to engage stakeholders and guests. Environmentally responsible facility management reduces operating costs while increasing asset value, market share, and customer satisfaction.
